I just love it when a company does something beyond the ordinary that really makes you take notice. I had met a member of the band The Thirsting (a great Catholic rock band, yes I said 'Catholic') at a conference last year and have been listening to their music on my iPod ever since. When I tried to find it online to buy it for my niece for Christmas, the only place I found it was at CDBaby.com, a company I wasn't familiar with. I placed my order and waited for the usual email that my item had been shipped. Instead I received an email that contained the following:
Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved "Bon Voyage!" to your package, on its way to you, in our private CD Baby jet on this day, Tuesday, December 16th.
I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as "Customer of the Year." We're all exhausted but can't wait for you to come back to CDBABY.COM!!
Thank you, thank you, thank you! Sigh...
Isn't that great! I fell in love with this company. I immediately thought of Seth Godin and his book The Purple Cow. If you have never heard of it, do yourself a big favor and get it.
Ironically, just the other day I stumbled upon the website of Derek Sivers, founder of CD Baby without knowing who he was and sure enough, he mentions that Seth Godin is one of his favorite marketing authors.
Now all you business owners and marketers, do something that sets you apart from the rest of your competition!
No comments:
Post a Comment